CHATPAT
CHATPAT
CHATPAT
CHATPAT
Publication Design | Print Media
Publication Design | Print Media
Publication Design | Print Media
Publication Design | Print Media
Publication Design | Print Media
Type
Type
Type
Classroom Project
Classroom Project
Classroom Project
Classroom Project
Year
Year
Year
2025
2025
2025
2025
Tools
Tools
Tools
Brief
Brief
Brief
Chatpat is a cultural exploration of India’s most powerful ingredient, masala, tracing its impact on food, memory, and identity.
Chatpat is a cultural exploration of India’s most powerful ingredient, masala, tracing its impact on food, memory, and identity.
Chatpat is a cultural exploration of India’s most powerful ingredient, masala, tracing its impact on food, memory, and identity.
Chatpat is a cultural exploration of India’s most powerful ingredient, masala, tracing its impact on food, memory, and identity.
The Concept
The Concept
The Concept
The March 2025 issue turns up the heat with a focus on the bold, fiery flavours of Andhra Pradesh. It explores regional spice maps, trade routes, medicinal masalas and the beloved masala dabba.
The March 2025 issue turns up the heat with a focus on the bold, fiery flavours of Andhra Pradesh. It explores regional spice maps, trade routes, medicinal masalas and the beloved masala dabba.
The March 2025 issue turns up the heat with a focus on the bold, fiery flavours of Andhra Pradesh. It explores regional spice maps, trade routes, medicinal masalas and the beloved masala dabba.
The March 2025 issue turns up the heat with a focus on the bold, fiery flavours of Andhra Pradesh. It explores regional spice maps, trade routes, medicinal masalas and the beloved masala dabba.
Visual Direction
Visual Direction
Visual Direction
Layout explorations
Layout explorations
Layout explorations
Grid System
Grid System
Grid System
A simple two column grid is used throughout the magazine to maintain structure and balance the bold colour palette and typography.
A simple two column grid is used throughout the magazine to maintain structure and balance the bold colour palette and typography.
A simple two column grid is used throughout the magazine to maintain structure and balance the bold colour palette and typography.
A simple two column grid is used throughout the magazine to maintain structure and balance the bold colour palette and typography.
Colour Palette
Colour Palette
Colour Palette
#0662A9
RGB: 6, 98, 169
CMYK: 93, 64, 3, 0
#0662A9
RGB: 6, 98, 169
CMYK: 93, 64, 3, 0
#0662A9
RGB: 6, 98, 169
CMYK: 93, 64, 3, 0
#0662A9
RGB: 6, 98, 169
CMYK: 93, 64, 3, 0
#FFEBB6
RGB: 255, 235, 182
CMYK: 0, 7, 32, 0
#FFEBB6
RGB: 255, 235, 182
CMYK: 0, 7, 32, 0
#FFEBB6
RGB: 255, 235, 182
CMYK: 0, 7, 32, 0
#FFEBB6
RGB: 255, 235, 182
CMYK: 0, 7, 32, 0
#FED600
RGB: 254, 214, 0
CMYK: 2, 13, 100, 0
#FED600
RGB: 254, 214, 0
CMYK: 2, 13, 100, 0
#FED600
RGB: 254, 214, 0
CMYK: 2, 13, 100, 0
#FED600
RGB: 254, 214, 0
CMYK: 2, 13, 100, 0
#DE1E25
RGB: 222, 30, 37
CMYK: 7, 100, 100, 0
#DE1E25
RGB: 222, 30, 37
CMYK: 7, 100, 100, 0
#DE1E25
RGB: 222, 30, 37
CMYK: 7, 100, 100, 0
#DE1E25
RGB: 222, 30, 37
CMYK: 7, 100, 100, 0
Typography
Typography
Typography
Initial Explorations
Initial Explorations
Initial Explorations
The Final Outcome
The Final Outcome
The Final Outcome
The Final Outcome
